Selling a Home
The days are gone that the most effective way to market a home was to place an ad in the local newspaper. Over the last decade the habits of distinguished buyers has dramatically shifted to a digital search. Most consumers are visiting the web to research and solidify their purchasing decisions.
Matt Parker offers white glove service at every price point and it shows.
Data Sets
With 90% of buyers starting their search for a home online, a superior digital approach is essential. Our marketing strategies combine design, marketing, and even social media to connect buyers to your property both locally and around the world.
Visuals
Combining professional photography and videography with exceptional narratives and excellent marketing materials buyers can experience the true character of your home before they even set foot inside.
Technology
Real estate is about relationships, yet when technology was added to the equation, sustaining the quality of those relationships became more challenging. So, we pivoted toward co-developing technology with our real estate agents to prioritize the connections they’ve created.
A well-tested marketing plan often includes a custom website allowing potential buyers the chance to interact with the property in a way that was not possible in the past. Committed to staying on the cusp of cutting edge technology we are constantly developing new ways to bring buyers into homes using innovations like mobile apps and even virtual reality. While our listings are shared on regional competitor’s websites - from Zillow.com to Redfin.com - listings on KW.com feature a commanding presence in both global and local markets.
10% of home buyers feel homes should look the way they were staged on TV shows.
Staging a home for sale is an art form. Creating a look and feel that is inviting to everyone and attracts the perfect buyer takes a real talent. Home Staging Resource reports that professional staged homes garner a sales price 17% higher than an un-staged home and often spend less time on market. Matt Parker is uniquely positioned to work with Poetically Featured Properties to achieve an aesthetic that will attract the right buyer for your home. A carefully developed buyer profile is used to determine the best staging to maximize the final sale price.
40%
of buyers’ agents cited that home staging had an effect on most buyers’ view of the home.
83%
of buyers’ agents said staging a home made it easier for a buyer to visualize the property as a future home.
28%
of sellers’ agents said they staged all sellers’ homes prior to listing them for sale.
